Writing errors influence client perception and behavior: a must-read survey
Professionals of the written word harp on this: poor style and error-filled copy have a direct bearing on:
- A company’s image
- A company’s reputation
- The perception of a given product or service’s quality
- The likelihood that a prospect will respond to a call to action
Now, thanks to Sue Anderson-Lenz over at Marketing Lure, we’ve got numbers to back that up.
Sue ran a survey with 163 participants – business professionals largely from the US, “although the survey reached people in 16 different countries.” Note: it is not clear how many respondents were indeed from outside the US.
“One hundred percent of the people surveyed acknowledge that writing errors indeed influence their opinions. Nearly eight out of ten people have eliminated a prospective company — in part because of writing errors.“
“Write‐in responses to one question reveal the impact that writing errors have on company credibility. Respondents said that errors will cause them to question the company and their leaders who permit writing errors to happen.”
“More than half of all respondents agreed that one error in any print material could be the kiss of death for a prospective company.
Four out of ten people expressed an extremely low tolerance for errors in electronic articles and books.”
Download a copy of Sue’s report from her blog: it’s a must-read -
For clients, as a needed reminder of the extent to which business success depends on good writing (no, it’s not an expense, it’s an investment).
And for professionals of the written word, as actionable data to support your positioning, dialog, and negotiations with prospects.